One City, One Festival, Infinite Impact: Redefining City Marketing with Technology, Culture, and Global Collaboration

One City, One Festival, Infinite Impact
The Taichung Shopping Festival is more than a shopping campaign—it is a pioneering model of how cities can redefine marketing through technology, culture, and collaboration. Since its launch in 2019, the festival has evolved into one of Taiwan’s most influential city-wide events, blending commerce with cultural pride and digital innovation.
With over 2.8 million APP downloads, USD 1.18 billion in registered spending (records of 2024), and USD 2.41 billion in national economic impact (records of 2024), the festival demonstrates how smart consumption can uplift local economies while uniting communities. By connecting 29 districts across Taichung, it drives growth in both traditional and modern sectors, including night markets, business districts, and department stores.
Three pillars define its innovation:
• International Friendship: Distinguished representatives from Japan, Singapore, and Belgium joined Mayor Shiow-Yen Lu in Taichung, symbolizing the city’s openness and spirit of cross-cultural exchange.
• Technology Empowerment: A dedicated festival APP integrates coupons, lucky draws, and data-driven insights, making participation simple, engaging, and transparent.
• 360° Media Integration: A seamless mix of traditional media, social media, and the official APP amplified the festival’s reach, generating over 139,000 online mentions nationwide in 2024.
Recognized with prestigious awards such as the WITSA Global ICT Excellence Award, ASOCIO Digital Transformation Award, and APSAA Sustainability Action Award, the festival has become a benchmark for Smart Consumption × City Marketing.
The Taichung Shopping Festival proves that a city can transform consumption into collective celebration—turning Taichung into a dynamic global stage for branding, culture, and innovation.