2025

2025 Hsinchu Chenghuang Temple Festival

Entrant

2025 Hsinchu Chenghuang Temple Festival

Category

Innovation in Campaign - Event Campaign

Client's Name

Country / Region

Taiwan

Every city has its own heartbeat, and Hsinchu’s pulse rises with the seventh month of the lunar calendar. The 2025 THE FESTIVAL OF HSINCHU X DU CHENG HUANG
TEMPLE was held from August 22 to September 13, under the theme “When the City God Patrols, a Hundred Blessings Descend.”
The event transformed ancient faith into the spiritual lighthouse of the city, guarding peace for all beings while allowing culture to keep growing through the passage of time.
Jointly organized by the Hsinchu City Government and the Hsinchu Du Chenghuang Temple, the festival continued the traditional rituals of Hsinchu’s spiritual heart, carrying the blessings of the Chenghuang to everyone and keeping Hsinchu’s light shining.
Highlight activities include Opening the Gate of Blessings, which marks the beginning of good fortune; Carrying the Cangue and Dispelling Misfortune, a ritual symbolizing the cleansing of calamities; the Chenghuang Carnival, which blends art, performance, and the city’s creative energy; Night Patrols, during which deities inspect the streets under the glow of lantern light; and finally, the grand Main Parade and Township Pilgrimage, where gongs, drums, performance floats, divine generals, and incense-filled processions weave through the city.
These rituals not only pray for peace and well-being but also make faith visible and alive in every alleyway, allowing its stories to be seen, heard, and passed on.

Credits

 
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Category

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Country / Region

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Category

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