2026

Double-adjust VV Buckle Cup

Entrant

dqm

Category

Design & Experience Innovation - Fashion, Apparel and Garmet Design

Client's Name

Country / Region

China

The Double-adjust VV Buckle Cup balances structured support and unrestricted comfort. At its core is a dual-lift system. Thanks to a front buckle with dual adjustment levels, it moves beyond the constraints of traditional fixed bras, allowing flexible adjustment from subtle, natural lift to a bold deep-V effect according to different bust shapes and styling needs. Paired with custom 3D peach-shaped molded cups, it makes breasts appear fuller and more rounded. The integrated side-lift structure gently gathers side breasts, helping women achieve full, lifted breasts and confidently showcase their cleavage.
The bra responds to the needs of modern women for truly seamless wear. The front buckle provides stable lift and secure bust support, while the high-stretch fabric offers a comfortable fit with no visible bra lines even under thin, tight clothes. The material itself is also upgraded for daily practicality: it integrates 10A-grade antibacterial protection with cooling technology, helping the skin stay dry, fresh, and comfortable throughout hot summer days.
Aesthetically, the design draws inspiration from the fluid curves of classical Western corsets, reinterpreted through a minimalist, modern tailoring language. The color palette balances practicality with visual appeal: a nude-pink version blends seamlessly under clothing for everyday wear, while a soft blue version adds a distinctive, stylish character.

Credits

Brand Planning
Hanying Zhang
 
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Entrant

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Category

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Entrant

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Category

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Country / Region

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