2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024
Strategic Architecture for Segmented Releases Across the eCommerce Stack

Entrant

Renjith Ramachandran

Category

Innovation in Technology - E-commerce Technology

Country / Region

United States

 
2024
CRED

Entrant

Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang, Renping Wang

Category

Innovation in Design - User Experience Design

Country / Region

China

 
2024
Implementation Strategies for Integrating Google Cloud with BPM Tools

Entrant

Ashok Reddy Annaram

Category

Innovation in Technology - Smart Technology

Country / Region

United States

 
2024
2024 Spring Living Experiment Festival

Entrant

Chiayi City Government

Category

Innovation in Campaign - Event Campaign

Country / Region

Taiwan