2024

Leading the Charge Against Ad Fraud and for User Protection

Entrant

Preet Shah

Category

Innovation in Technology - Advertising Technology (AdTech) (New)

Client's Name

Country / Region

United States

At Google, Preet spearheads the development of large-scale systems that process the entirety of Google Ads, including Search, YouTube, and websites, with a primary focus on combating ad fraud. His leadership and innovative solutions have been instrumental in safeguarding advertisers' investments and preserving the integrity of the digital advertising ecosystem. His tireless efforts have directly contributed to the elimination of millions of malicious ads and fraudulent advertisers, a remarkable achievement highlighted in Google's Ads Safety Report and extensively covered by leading media outlets such as Forbes, Search Engine Journal, and TechRadar.

Credits

Google
Preet Shah
 
2024

Entrant

UpskillX Advisory & Coaching

Category

Innovation in Campaign - CSR Program

Country / Region

United Arab Emirates

 
2024
Next-Gen Workflow Automation

Entrant

Saranya Balaguru

Category

Innovation in Technology - Robotics Technology

Country / Region

United States

 
2024
Harnessing Machine Learning and Big Data for Next-Generation Analytics

Entrant

Sree sandhya Kona

Category

Innovation in Technology - Big Data

Country / Region

United States

 
2024
Shaping the Future through Autonomous Driving Safety

Entrant

Astha Kukreja

Category

Innovation in Technology - Best Autonomous Technology Innovation

Country / Region

United States