Innovative Business Model With Purpose

ILUNION Hotels: An Innovative Business Model with Purpose addresses the critical need for inclusivity, accessibility, and sustainability in the hospitality industry.
This innovation leverages the opportunity to create a socially responsible business model that integrates economic success with social impact.
The innovation itself is a unique and comprehensive business model that prioritizes universal accessibility, the inclusion of people with disabilities, and sustainable practices. Its singular approach sets it apart by seamlessly integrating these elements to create an inclusive and environmentally responsible framework, unmatched anywhere in the world.
ILUNION Hotels operates 31 establishments, with 12 hotels functioning as Special Employment Centres (CEEs) where over 70% of employees have disabilities. The primary objectives of this innovation are to pioneer in accessibility and inclusion, provide social and economic value, and inspire change within the industry.
The beneficiaries include employees, customers, suppliers, partners, investors, regulators, and society at large. Our future vision involves scaling this model further, institutionalizing it within the current context, and expanding its reach to inspire other companies globally.
The history and development of this innovative model have gone through different phases: an initial phase where accessibility was the central axis of innovation, leading the sector in this aspect; a second phase focused on the digital enhancement of operations; and the current impact phase, centered on the exponential acceleration of the company’s transformation.
The impact delivered by ILUNION Hotels Innovative Model is multifaceted:
In 2023, we increased our Price Index by 13%, RevPAR by 19%, and achieved 13% profitability, outperforming major multinationals like Meliá, Marriott, NH, and Paradores.
The innovative model of ILUNION Hotels positively impacts the experience of customers and partners:
Our customer NPS far exceeds other leading chains in the sector.
Additionally, more and more partners and suppliers are joining our X-PACE innovation ecosystem, strengthening our network and enhancing shared value.
Our model has facilitated the inclusion of vulnerable groups and people with disabilities, making up 41% of the workforce.
Environmentally, the hotels are certified with sustainability seals like “Q sostenible” and BREEAM, ensuring high standards of environmental responsibility.